This weird series of Heineken adverts

I don’t think these adverts will be as well remembered as they should be. The first of the series featured Paul Daniels and Debbie McGee singing (terribly) the Carpenters song Close to You.

The idea of the adverts were that Heineken were putting out something deliberately terrible until sales of the lager went up.

The ads continued introducing other ‘celebrities’ like Vanessa Feltz, Peter Stringfellow and Jimmy Hill in various cringe inducing scenes. Sadly they also featured a different Jimmy…

Vanessa Feltz might possibly have been the least offensive appearance.

I’m not sure why these adverts stick in my mind so much possibly because they were terrible. Probably because there were a bunch of well known and seemingly random faces and as the series went on you didn’t know who you’d get next.

Look out Jimmy there’s a Lion behind you

The campaign concluded with ‘sales’ reaching a satisfactory number and Heineken letting the lions loose.

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