The notion of little gifts in cereal packets predates my existence by decades and by the time I was exiting my childhood such things were becoming a rarity and I’m talking about the little toys and gifts actually in the cereal.
Obviously far from amazing but as a kid finding the freebie in your Coco-Pops livened your breakfast. Although I know there was plenty I don’t remember many of the items I got and there is a good reason for that…
Most of the gifts were just cheap and cheerful plastic tat. Junk that ended up mixed up with all my other little bits of plastic like happy meal toys.
There are a couple I remember. Firstly the Kellogg’s rooster reflectors. I’ll have you know his name is Cornealious. Bike reflectors were a thing in the 1980s apparently.
I didn’t get a bike until the mid nineties so mine just sat with the other tat until I finally got a bike and yes – attached them to the spokes, like the most out of date child there could be.
The other freebie that sticks in my mind was probably not given away inside boxes but rather by collecting tokens which became the main way to get free gifts as putting plastic toys in cereal became seen as either unsanitary or a choking hazard depending who you ask.
Rasin Splitz were giving away Telly Addicts game cards. They were quiz cards about television based on the Noel Edmonds show of the day.
There were four from memory and I think I had them all. I’m not sure why they came into my possession as I was too young to be able to really play them game, they would have been better being stored with the board games.
There was a junior pack (the red one) I could probably just about stumble around the answers but it was a bit above my head.
It was about ten years later when I rediscovered them hidden amongst some old toys – by now gathering far too much info about old TV programmes that I started to be able to answer them. A few decades on I reckon I’d probably know most of the answers, which is really really sad.