Tab clear cola

Who knows why clear Cola even needs to be a thing but in the 1990s it was. Apparently in America there was Pepsi Crystal but over here we got the Coca-Cola variant, Tab Clear.

I remember it, in particular my Mum buying it. As I have mentioned before fizzy drinks were a rarity for me in my childhood years but other than it tasting like Cola it wasn’t exactly an exciting drink.

Given the package design I can only imagine that this was aimed at the dieting market, because if it is clear it must be low calorie right? Either way I don’t remember it being around for more than a year.

When Cherry Coke looked like this…

This can takes me back. It was the mid-90s and I was just entering double figures. I was on my first away from home school trip and in the canteen area there was a vending machine. If I remember correctly it featured this same design.

Fizzy drinks were for me something I would only have as a treat, they were a real rarity. But here I was away from home, with spending money and sure enough by the end of the week I was hooked.

I can’t say for sure that this was my first taste and the flavour of Cherry Coke is definitely a bit Marmite, you either love it or hate but I am definitlely in the former and in my head I link it all to this can design.

A can of Cherry Coke

Why Coca-cola used such an off-brand design is a mystery but it certainly appealed to me at that young age and the vivid design is still sitting vividly in my memory today.

These days of course it is Coca-Cola Cherry and fits in with a ton of other flavour combinations all look the same and perhaps less appealing to the ten year old still in me.

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